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This whitepaper considers three emerging trends in the data and analytics industry. These trends are converging to create an Enterprise Analytics Supercycle likely to widen the gap between organizations able to maximize their investments in data and analytics, and those that cannot.
But shifting investment priorities from legacy vendors have customers reconsidering their options.
Adoption of analytics solutions is growing inside enterprises. While the global pandemic did not cause this trend directly, it certainly accelerated it. Demand within and among teams, departments, and organizations has exploded as enterprises work to stay ahead of changes in market trends, customer demands, supply chains, and employee availability.
The capacity to rapidly develop and deploy business and productivity applications to users at any location is now essential. To get there, the data-driven are rushing to modernize their analytics as well as move data and business apps to the cloud.
This market shift is putting pressure on mega vendors like IBM Cognos, SAP BusinessObjects, and Oracle OBIEE. They have prioritized moving their ERP and infrastructure customers to the cloud as a defensive measure against the likes of AWS, Azure, and Google. But because of this new strategy, they have deprioritized investments into their own legacy BI applications.
As enterprises now evaluate options to modernize their analytics and BI solutions, MicroStrategy has emerged as the logical vendor of choice because of its full-scale enterprise capabilities—a conclusion substantiated by an acceleration in inquiry, execution, and replacement of mega vendor BI platforms.